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This important book offers a revolutionary approach to solving a range of social problems-drug use, smoking, unsafe sex, and overpopulation-by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to “buy” safe sex practices. This successful approach is based on Alan R.
Andreasen’s more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer-who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference andreaxen action and ultimately maintenance of that action.
Marketing Social Change offers a wealth of information for developing an ds social marketing plan. The world is faced with a daunting array of social problems and has limited resources with which to combat them.
As many as five million children, who live in countries scattered around the globe, die each year from diseases and infections such as malaria, tetanus, and measles. Why must these innocent children die from diseases that we know how to cure? Andreasen’s more than clasificacino years’ experience of consulting, teaching, and research with social marketing programs around the world.
This valuable resource book offers public health officials, social service agencies, educators, students, and health care and nonprofit professionals a state-of-the-art approach to marketing social behavioral change. Nota de la solapa Clasifiaccion world is faced with a daunting array of social problems and has limited resources with which to combat them. Ver todas las apps de lectura gratuitas de Kindle. Empieza a leer Marketing Social Change en tu Kindle en menos de un minuto.
Detalles del producto Tapa dura: This book provides a very good overview of social marketing. I use this as a text book in a graduate course that I teach and find it useful in giving students a clear idea of how social marketing relates to the broader topic of nonprofit marketing, without requring them to wade through all of the additional information that a more general marketing textbook would offer.
Author Alan Andreason is a leading thinker on the topic of social marketing and has organized this relatively short book in a straightforward manner that makes it easy to separate the preparatory work from the actual execution of social marketing plans. The one complaint I have about this book, and the clasificacioh that I have not awarded it five stars, is that the examples used are less than exciting and I find that I need to supplement this book with additional titles so that my students clasificacikn the bigger picture of how social marketing principles play out in various cultures around the world, not just in the United States.
For those who are looking to expand their understand of social marketing in the developing world and in emerging economies, see also Marketing the Public Sector by Seymour Fine.
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Sadly, this great book is a bit dated, as it was published inbut balanced with this Andreason book or a comparable book by Philip Kotler you will be able to give yourself a solid grasp of the topic.
Taking the issue of affecting behavioral change out of the therapy room and into the community. This subject is compatible with the discussion of the understanding the role of integration of the mind and body in the study of medical and mental health disorders and diseases. Gana dinero con nosotros.
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